Privacy Policy | Waterless Cartridges Online


1. This privacy policy sets out how Relcross Limited (trading as) Waterless Cartridges uses and protects information you give when you use this website.

2. We are committed to ensuring your privacy is protected at all times. Any information you provide will be handled in accordance with this privacy policy.

3. We may change this policy from time to time by updating this page. You should check it regularly to ensure you are happy with any changes.


4. When you visit our website, we will collect certain information about the device you are using to access it. This will include information about the website browser you are using and the IP address of your internet connection. We may also identify your device with a unique, randomly generated, identifier.

5. As you browse our website we will continue to collect information about the pages you look at during your visit, how long you spend on each page and which links you click. We may record the keywords you used to locate our website and which third party website referred you to our site. 

6. The information we collect about you is referred to as Device Information. It is not personally identifiable to you (for example, we do not collect or associate your name or address with this Device Information) and it is not stored on our systems for any longer than we need to store it in order to allow you to use our website for the purpose intended.

7. We collect Device Information from you using Cookies. These are small data files placed on the browser you use to visit our website. Cookies often include an anonymous and unique identifier (so we know it is your device).

8. Certain cookies are placed on our website in order to make it work. For example, when you add items to the shopping basket we need to store this information on a cookie. Where cookies we place on your computer are not identifiable to you as a living person, and only placed in order to fulfil the inherent functions of an ecommerce website, we will not ask for your permission before we place them.

9. We may, from time to time, use cookies placed by third party companies to track and monitor you as you visit the website. Sometimes, these third party cookies may include information which could identify you, indirectly, as a living person. Where we do so, we will always ask for your consent before we place those cookies.

10. We may, from time to time, collect information about your actions on the website and record those actions in log files. This data will include your IP address and may include details of the device and browser you are using, your internet service provider and be attached to date and time stamps. We will keep this information only for as long as necessary.


11. When you use our website to make a purchase, or when you register for an account on our website (without making a purchase), you may be asked to provide certain personal information.

12. Such information we collect may include:

- Your name
- Your address
- Your contact information (e.g. telephone number or email address)
- Your date of birth

13. When you make a purchase on our website you may be asked to enter your credit or debit card details. You may be redirected to a 'payment gateway' website to enter your card details or you might be asked to enter these directly onto our website.

14. Your full credit/debit card details are never stored on databases we hold. You may be asked if you want to 'store' your purchase information for faster checkout at a later date. When you choose to store this information, the full card information is never stored on databases we hold. Instead, we send information to our payment processor, who then sends back a secure 'token' which we store for future purchases. To help you identify stored cards, we may store the last 4 digits of the card, the type of card (e.g. Visa or MasterCard) and the expiry date.

You can always delete a stored card (within your customer account) at your discretion.

15. We call this data Personal Information.


16. We use the Device Information we collect to help us screen for potential risk and fraud, to improve and optimise our website (by generating data about how our customers browse and interact with our website) and to analyse the success of our marketing and other advertising campaigns.

17. We use the Personal Information we collect to fulfil any order you place and to communicate with you as one of our customers. We may also use this information to screen for potential risk and fraud.

18. With your consent, we may, from time to time, provide you with information or advertising relating to the products and services we provide.


19. We will share Personal Information and Device Information with third parties in their capacity as a data processor on our behalf. We will share your information with third parties only in so far as they assist us with using your information.

20. We may share your Personal Information and Device Information to comply with applicable laws and regulations, to respond to any lawful request for information we receive or to otherwise protect our rights.


21. We may, from time to time, share your Personal Information and Device Information to provide you with targeted advertisements or marketing communications we believe could be of interest to you. This may include sharing some of your information with third party networks such as Google, Bing or Facebook.


22. Our website does not alter its 'data collection' and 'use practices' when it sees a 'Do Not Track' signal from your browser.


23. If you are a resident of a country where the European Union's GDPR is applicable, you have certain rights.

24. To exercise your rights to access your data, receive a copy of that data, or to rectify a mistake, please contact us.


25. This privacy policy may be updated from time to time to reflect changes to our business practices or for other operational and/or legal reasons.

26. For more information please contact us using the details below.

Relcross Limited (trading as) Waterless Cartridges | Hambleton Avenue | DEVIZES | Wiltshire | SN10 2RT | United Kingdom | T: ++ 44 (0) 1380 729 600 | F: ++ 44 (0) 1380 729 888 E: